Welcome to our Marketing Top Tips blog series for Experience and Activity providers. We want to share our knowledge and help the experience sector ensure the tech they use is working as hard for their business as they are.
We are here to help you provide the best visitor experience from ticket sales through the full customer lifecycle.
On to marketing support with pricing strategies
It’s always important to ensure your experiences are priced correctly in order to market them effectively. You can utilise price as a marketing tactic by offering financial incentives such as discounts or buy-one-get-one-free rewards, which typically boost sales!
Benefits of a clear Pricing Strategy and why you should care
- Attract customers. Price creates the first impression and may influence customers.
- Portray value. Pricing portrays the value of your experience, activity or tour.
- Helps with meeting customers’ expectations.
Your secret weapons to optimise your social channels for experiences and activities…
Bulk discounts
Reward customers when they hit a total basket value by providing them with a discount. There’s a reason many e-commerce businesses use this pricing strategy and that’s because it works.
General discounts
Another way to reward your customers and encourage them to invite friends and family members to join them with group bookings. Alternatively, you can offer discounts by the number of activities booked.
Early bird pricing
Beyonk Group’s BookingHound product allows you to set early bird pricing. The earlier customers book tickets, the lower the ticket price is!
Fundamentally, pricing is an important decision making aspect. Price determines the future of your business and marketing this effectively is key.
Take a look at our guide to discover the best pricing strategy tips for your business.
Header Image Source: Undraw