The Holiday Season is a busy time for the events, attractions and activities industry, and maximising ticket sales during this period can help organisers like you increase revenue and ensure success.
Here are 6 tips for maximising ticketing for events in the run-up to Christmas that can help you increase revenue by 25%:
1. Offer Incentives
Offering early bird discounts can incentivise people to purchase tickets early, which can help build buzz and increase ticket sales before the competition. Consider offering a discount code or package deal for early buyers. (Create a sense of urgency by highlighting that these discounts are for a limited time only)
Offer incentives to people who refer others to purchase tickets. This could include a discount on future events or an entry into a raffle for a prize.
2. Utilise QR codes
QR code check-in is particularly advantageous for Christmas events due to the heightened need for efficient and contactless entry procedures during busy festive periods. With QR codes, attendees can seamlessly check in and gain access to events, minimising waiting times and ensuring a smooth and secure experience for all guests.
QR Tiger‘s found a remarkable 433% increase in QR code usage since 2021, the trend is only projected to escalate, underlining the growing preference for this technology in optimising event management and enhancing overall visitor satisfaction during the bustling holiday season.
3. Leverage Social Media
Social media is a powerful tool to promote events and drive ticket sales. Create a social media campaign that includes engaging content showing what is unique about your experience.
For example, Startups Magazine found 28% of small businesses in the UK are now generating more sales from social media than from any other channel.
An additional effective method for boosting traffic involves collaborating with influencers. Offer them complimentary event tickets in exchange for creating social media posts about their firsthand experience. This strategy can substantially amplify ticket sales. Encourage your customers to share your event details, which can expand your reach.
4. Partner with Local Businesses
Partnering with local businesses can help promote the event and drive ticket sales. For example, partner with a local restaurant to offer a discount on tickets with a purchase, or partner with a local hotel to offer a discounted package that includes event tickets and a room.
5. Offer Unique Experiences
Offer unique experiences that people can only get by attending the event. This can include special holiday-themed activities, performances, or food and drink offerings.
6. Use Email Marketing
Use email marketing to target people who have attended similar events in the past or have expressed interest in similar events. Send out newsletters with event details, promotions, and other updates to keep potential attendees engaged.
This can also be your opportunity to offer a discount for their next visit to encourage them to buy more tickets.
By implementing even just a couple of these, seasonal event organisers like yourself can maximise ticketing for events in the run-up to the holiday season and ensure a successful event.
Looking for a ticketing solution that can help you do all of the above? Look no further, Beyonk is the ideal solution for Christmas event providers looking to increase bookings. Try for free or book a demo with an expert member of our team now.
