Welcome to our Marketing Top Tips blog series for experience and activity providers. We want to share our knowledge and help the experience sector ensure the tech they use is working as hard for their business as they are. If you’re someone who finds you’re spending more time behind the desk with the tech you’re using, rather than what you’re actually employed to do, then this series is for you!
We are here to help you provide the best visitor experience possible from ticket sales through the full customer lifecycle. We’ve got a highly supportive customer service team who are on hand should you need advice or assistance when setting up your experiences.
Why is marketing important?
Marketing efforts ensure customers are aware of your brand, encourages them to engage and nurtures them towards making a purchase. Without marketing, your business is likely missing out on potential new customers and repeat customers. Even if you’re low on support, there are a number of ways you can begin to increase your marketing presence.
Many of the suggestions we will make are quick wins that shouldn’t take up too much of your time, but will put your business in a better position to increase your audience reach and ultimately increase ticket sales.
Throughout our ‘Top Tips’ blog series you’ll learn more about:
- SEO
- Email Marketing
- Social Media
- Pricing Strategies
- Partenariati
- Associazioni
You’ll hear directly from me, Beyonk’s Global Head of Marketing, our Head of Growth Rich Catley, our Head of Content and SEO Jennie Byrne and our Head of Partnerships and Operations Ross Williams who will talk you through their areas of expertise and how even small changes to business operations can highly impact ticket sales.
If you want to get a head start, you can download our free guide on The Fundamentals of Marketing for Tourism and Leisure Businesses to gain a better understanding of how important marketing is for selling tickets.
