Welcome to our Marketing Top Tips blog series for Experience and Activity providers. We want to share our knowledge and help the experience sector ensure the tech they use is working as hard for their business as they are.
We are here to help you provide the best visitor experience from ticket sales through the full customer lifecycle.
Now we are talking Social Media
Social Media Marketing is the backbone of how your business reaches consumers. It helps to drive awareness of your company and gives you a voice in a community where users already spend an average of 2 hours and 29 minutes a day.
Benefits of Social Media Marketing and why you should care
- Making your brand more visible
- Drive targeted traffic to your website
- Build a community you can interact with
- Increase ticket / tour sales
Your secret weapons to optimise your social channels for experiences and activities…
Be consistent
Ensuring you are posting consistently on your social media accounts is crucial. It’s a good idea to start posting relevant content at least 1-2 times a week to maximise your chances of being seen and increase your following.
Book now button
Allow your followers, whether new or existing, to be taken straight to the booking form on your website to make a purchase.
Be visual
78% of marketeers feel videos directly increase sales for their business. Create your own videos or re-share customer content (with their permission of course!) and allow your business to stand out and drive more engagement.
Social Media Marketing has endless possibilities. You can create paid ads, social discounts and so much more. The use of social media is key for engaging existing customers, reaching new audiences and building loyalty.
Take a look at our guide to find out more about leveraging your social media channels…
Header Image Source: Undraw