Wildly efficient booking at Wild Ireland with Beyonk’s seamless system
Discover how Wild Ireland transformed their booking operations, eliminated admin headaches, and elevated the guest experience, all with the support of Beyonk’s tailored, reliable ticketing system.
Background
Wild Ireland is a wildlife sanctuary nestled in the Celtic rainforest of rural Donegal, Ireland, welcoming over 130,000 visitors annually. The park provides sanctuary to animals that were hunted to extinction in Ireland, and now 5 years later, have over 50 species that call Wild Ireland home including Brown Bears, Wolves, Lynx, Wild Boar and many more.
In addition to regular admissions, Wild Ireland hosts special seasonal events, including their Wild Arctic experience, which requires a sophisticated online booking system capable of managing varying capacity requirements and delivering exceptional guest experiences.
The transparency with the Beyonk team has been phenomenal. Even when we were live for a few weeks, we already considered the launch as one of our biggest successes of the year.
Lisa McAteer of Wild Ireland
The challenge
Wild Ireland had faced some challenges with previous ticketing providers, having switched providers a few times due to issues with customer confirmation emails and overall reliability. "We were getting some feedback about missed confirmations, which made things tricky for customer service, something we’ve always taken pride in," explains Lisa McAteer, Marketing Manager at Wild Ireland.
Being located in rural Donegal presented occasional connectivity challenges with varying network coverage, sometimes affecting communication. Their previous provider utilised a third-party ticketing system that served their initial needs but had certain limitations as Wild Ireland expanded, particularly during peak seasons like summer. "The system worked well for our early stages, but as we continued to grow, we realised we needed a more robust solution to match our evolution," Lisa adds.
As they prepared to launch their Wild Arctic experience, the team was on the search for a more reliable solution.
How we helped
Wild Ireland transitioned to Beyonk just weeks before launching their Wild Arctic event, requiring a quick yet smooth changeover.
The implementation perfectly matched their operational requirements. "The setup is specifically tailored to our management needs and unique to our operational requirements. They've successfully developed this and allowed it to operate exactly as we envisioned," Lisa explained. "This was something we previously faced tremendous difficulties with, as other providers couldn't create a customised event based on our specific needs. What Beyonk has accomplished is extraordinary."
Additionally another one of the first significant improvements of the partnership was the dependability of customer communications. Previously, failed confirmation emails had been a persistent challenge. With Beyonk, every visitor received their confirmation email, a timely reminder, and a post-visit follow-up, ensuring consistent and reliable communication throughout the customer journey.
From the beginning, our first positive outcome was completely eliminating problems with undelivered emails. That, for us, was the initial indicator of success. Since our launch day with Beyonk, this issue has completely disappeared.
Lisa McAteer of Wild Ireland
The stability of Beyonk's technology also generated confidence. The ability to embed directly within their website, instead of directing visitors to an external platform, enhanced the customer experience and created a frictionless booking process.
The system's workflow and operational features also proved highly intuitive. It offers simplicity both from the management perspective and from the customer's viewpoint. Visitors navigate the website effortlessly, accommodating the diverse audience demographics of Wild Ireland.
Wild Ireland also benefits from the ability to view multiple booking overviews, making it easier to manage high-volume events like their Wild Arctic event. Beyonk’s feature to broadcast messages during severe weather events which occur annually, is a game-changer. This allows the team to stay connected with customers and provide real-time updates leading up to their booking date, all in one seamless process.
Another standout benefit is Beyonk’s QR code scanning functionality and its portability. Additionally, integrating previous members and vouchers, setting up add-on features, and implementing discount codes make this system even more valuable.
Assistance from Beyonk's support team was another highlight. Whenever the Wild Ireland staff encountered questions or issues, Beyonk's team responded promptly with solutions. They had stated that the "meticulous attention and level of dedication made the partnership feel personalised and worry-free."
The results
โโOur sales have gone up, and we're putting that down to the reliability, the navigation, and the overall customer journey with Beyonk. It's all working together.
The implementation of Beyonk transformed Wild Ireland's booking operations and customer experience in multiple ways.
Ticket delivery issues were resolved within 24 hours, and the ability to accommodate customer requests in real-time became a “game-changer.” For instance if a visitor made a mistake in their booking information, staff can now quickly correct issues and keep customers informed, something they couldn't offer before.
Customer service complaints virtually disappeared. "We haven't had to deal with customers calling in or showing up without their bookings," Lisa explains. "Everything is already set up, and we've built a level of trust with our customers that simply wasn't possible before."
The system's reliability freed staff from administrative burdens that had previously consumed significant time and admin. This efficiency allowed the team to focus their core business and other priorities and projects.
Beyond operational improvements, Wild Ireland has seen tangible business growth. Sales have increased, which they attribute to the improved reliability, intuitive navigation, and enhanced overall customer journey that Beyonk provides.
Perhaps most importantly, the relationship with Beyonk has exceeded their expectations. "It felt like we were Beyonk’s only client, with all the care and attention the team provide, you wouldn't think that they had other clients the way we operated together," Lisa said.
We compare any other interaction we have with any agency or company to our experience with Beyonk, the process has been completely transparent and phenomenal from start to finish.
Lisa McAteer of Wild Ireland
Why choose Beyonk for your Wildlife park
Beyonk is the ideal ticketing solution for wildlife parks looking to elevate the visitor experience while simplifying day-to-day operations.
Our powerful platform is built to handle everything from standard daily admissions to high-demand seasonal events, without the risk of system slowdowns or missed bookings. Whether you’re managing peak holiday traffic or offering unique animal encounters, Beyonk gives you full control with ease.
With our system fully embedded into your website, guests enjoy a seamless, on-brand booking journey from start to finish. Real-time reporting helps you monitor attendance, track performance, and make smarter operational decisions, while automated confirmation emails, reminders, and follow-ups ensure your visitors are always in the loop.
Our broadcast tools are perfect for wildlife parks impacted by changing weather conditions, allowing you to send real-time updates with ease. Plus, our advanced marketing integrations and discount features help you reach new audiences and maximise campaign performance.
From intuitive workflows to reliable tech and exceptional support, Beyonk is the all-in-one ticketing solution that helps wildlife parks thrive, so you can focus on conservation and delivering unforgettable moments to your guests.
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