Table of Contents
- 1. Speed up your booking journey!
- Why it matters for visitors
- 2. Boost revenue with season passes and memberships
- 3. Reduce admin with customer self-serve
- Why it matters for visitors
- 4. Add video content to your shop
- Why It matters for visitors
- 5. Strengthen and diversify revenue streams
- Why it matters for visitors
- 2024 Success Stories
- 6. Be flexible with peak and off-peak pricing
- Why it matters for visitors
- What's New for 2025
- Conclusion
Post SEO title
Top Tips to Smashing Your Summer Season: Boost Bookings, Revenue & Visitor Experiences
Meta description
Discover top tips to boost your attraction’s success this summer season! Learn how to streamline bookings, diversify revenue, and create memorable experiences with insights from Beyonk's Customer Success team.
Summer is fast approaching—and with it comes the opportunity to welcome more visitors, create standout experiences, and grow your revenue. But with high demand comes high expectations. Today’s guests are tech-savvy and looking for ease, flexibility, and memorable moments.
At Beyonk, we work with hundreds of leading attractions, and we’ve seen what works (and what doesn’t). That’s why we’ve pulled together this guide to help you smash this summer season with tried-and-tested tactics backed by real data and success stories from across the industry.
From streamlining the booking journey to boosting loyalty with season passes, these tips are designed to save you time, drive more sales, and deliver an exceptional visitor experience.
Ready to make this your most successful summer yet? Let’s dive in.
1. Speed up your booking journey!
Why it matters for visitors
These days, your customers will compare any online booking experience not just to other attractions but to other everyday online experiences like Amazon, Uber, and other friction-free experiences. Therefore, it’s imperative to ensure that they have the same experience when booking.
Data shows conclusively that faster booking experiences convert more medium-intent visitors who might otherwise abandon and/or book elsewhere.
At Beyonk, we're focused on optimising your booking journey to keep you competitive! Find out how you can optimise your journey more with our insights and actionable tips from our Visitor Attraction Trends Report 👉 Optimisation possibilities here
2. Boost revenue with season passes and memberships
If you’re looking to boost upfront revenue and build a loyal customer base, season passes and memberships are a win-win. They make life easier for your guests and help you forecast income more accurately. Whether you’re running year-round attractions or seasonal events, offering flexible access options can turn one-time visitors into regulars
Any Day Passes: Where capacity is no issue, allow your customers to buy multiple visits in advance, without the need to book.
Release your Season Passes early at a reduced price and allow customers to book once your main experience is published.
3. Reduce admin with customer self-serve
Why it matters for visitors
Not every customer is ready to commit immediately. The visitor-centric approach recognises that providing options for hesitant customers creates better experiences, whilst simultaneously reducing your admin costs!
Beyonk data shows up to 75% of bookings are managed through our self-serve system, streamlining the process, reducing your time and enhancing efficiency.
4. Add video content to your shop
Why It matters for visitors
Video showcase: Feature atmospheric preview videos directly in booking displays - ideal for conveying the visual spectacle of small animals, summer fun scenes, water-based attractions and gorgeous summer flowers.
Early adopter video success stories: Of the customers who land on the shopfront, 61% choose to click on the video and visit the experience page (up from 49%)
Of the customers who visit the experience page, a massive 86% select a timeslot (previously 65%) So as a combined stat, of the customers that visit the shopfront, 53% go on to pick a timeslot (previously 32%)
Gen Z and Millennials are influenced by video more than any other demographic. As reported by Barclays, this group in particular, are shifting away from pub culture, favouring more experience-focused social activities, creating new opportunities for experience providers. This trend has helped increase visitor numbers even in tighter economic conditions.
5. Strengthen and diversify revenue streams
Why it matters for visitors
Visitors want more than just a one-time experience—they want deeper engagement, convenience, and exclusive benefits. Add-ons and memberships provide personalised perks, special access, and seamless ways to enhance their visit, making each interaction more rewarding and tailored to their interests.
2024 Success Stories
Our partners saw average value transactions increase by 26% when add-ons were included at checkout 💡: Such as: tractor rides, mini activity extras, professional photos, pick your own flowers
Leading attractions have implemented post-booking automation strategies, using confirmation emails and thank-you messages to recommend complementary experiences and encourage return visits, creating additional revenue streams with minimal staff involvement - the perfect opportunity to promote your Autumn / Christmas events.
6. Be flexible with peak and off-peak pricing
Why it matters for visitors
This pricing model gives them flexibility to plan based on their budget and preference.
Introducing peak and off-peak pricing isn’t just about managing demand—it’s about creating value for both you and your customers.
Off-peak pricing encourages visitors to book at less busy times, creating a more enjoyable experience with shorter queues and better service.
Customers understand that high demand means higher prices. They also appreciate having a choice:
✔ Want a quieter experience? Pay less for off-peak times.
✔ Need a prime-time slot? Expect a premium price.
What's New for 2025
Cart abandonment emails: Recover lost sales automatically - our cart-abandonment emails reclaimed 12% of abandoned carts
Add More - automated show case of future events at checkout
Conclusion
As we approach the 2025 Summer Peak season, consider releasing early sales of Any Day passes. Adding a few peak price days and some off-peak saver days. Entice customers with video content, and ensure by August that your Autumn and Christmas activities are promoted via Add More or in your customer emails.
Those who implement the strategies outlined above – faster booking journeys, self-service options, and diversified revenue streams, will not only meet these elevated expectations but significantly outperform their competitors.
Contact your Beyonk representative today to ensure your platform is fully optimised to capitalise on what promises to be an exceptional 2025 summer season. Don't wait until June, the most successful attractions are already preparing their strategies now.
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