Summer is a time for families to come together and create lasting memories. Tapping into the family market during the summer season can significantly boost your ticket sales. However, to attract families, you need a family-friendly approach and must showcase activities that appeal to both children and adults.
At Beyonk, we work with leading activity and experience providers, over the years we have gained valuable insights to help you make the most of the summer season.
Here are some top ideas for you:
Family Package Deals
Create enticing family package deals that offer discounted tickets for multiple family members. Design packages that cater to various age groups and preferences, giving families an all-in-one option for fun-filled days.
Interactive and Educational Activities
Engaging families with interactive and educational experiences is a surefire way to win them over. Incorporate activities that allow children to learn and interact with the environment or theme of your event, sparking their curiosity and enthusiasm.
Showcase Safety Measures (Crowd Control)
Families’ safety is a top priority, especially during uncertain times. Reassure families by highlighting the safety measures in place at your events, such as sanitation practices, social distancing guidelines, and any other protective measures.
Engaging Social Media Content
Create captivating social media content that appeals to both parents and children. Utilise videos, photos, and captions to showcase the excitement and enjoyment families can have at your event, encouraging them to share their own experiences online.
Family Testimonials and Reviews
Share positive testimonials and reviews from families who have attended your past events. Word-of-mouth recommendations from fellow families can significantly build trust and credibility among potential attendees.
Early Bird Offers and Discounts
Attract early ticket purchases from families by offering exclusive early bird discounts. Families often plan their summers well in advance, and this incentive can encourage them to secure their spots early.
Family-Focused Email Campaigns
Craft targeted email campaigns that directly address the interests and needs of families. Highlight the benefits of attending your event as a family and any special activities planned for children, enticing them to join.
Selling tickets to families during the summer season requires a thoughtful and family-friendly approach. By incorporating these ideas you can attract more families to your events or venues and ensure they have a fantastic and memorable experience.
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