In the dynamic world of visitor attractions, crafting an effective ticketing strategy is paramount. It’s not one-size-fits-all, and what works for one attraction may not suit another. To succeed, you need to understand your visitors’ behaviours, adapt to trends, and cater to your demographics.
We offer ten key tips for visitor attractions to provide a seamless, customer-centric experience, including flexible pricing and optimising mobile bookings.
1. Domestic Visitor Considerations
Recognise that domestic visitors may prefer booking closer to their visit date, commit to specific time slots, and appreciate a 10-15% discount for booking online. Make these options available to cater to a variety of customer needs.
2. Overseas Visitor Focus
Accommodate overseas visitors by offering flexible ticket options with advanced booking capabilities, allowing them to secure their preferred dates well in advance to fit their travel plans.
3. Bucket List Premiums
Cater to bucket list attractions with premium ticket offerings. Consider including exclusive benefits like “skip the queue” access to provide added value and allow visitors to indulge in a memorable experience.
4. Ensure Payment Security
Provide a secure payment experience by keeping visitors on your website during the transaction process.
5. Analyse Visitor Patterns
Study when your visitors tend to arrive. Are weekends the busiest times, or is there an off-peak market you could tap into? Understanding visitor trends helps in optimising ticket availability.
6. Manage Bulk Arrivals
If your attraction experiences congestion due to large groups arriving simultaneously, consider implementing timed entry slots to distribute visitor traffic evenly throughout the day.
7. Mobile Optimisation
Given that over 80% of bookings are made via mobile, ensure that your booking process is mobile-friendly for a smoother and quicker customer experience.
8. Keep Booking On Your Website
To instil confidence in your visitors, keep the booking journey directly on your website rather than redirecting them to third-party platforms for payment.
9. Flexibility in Ticketing
Offer a range of ticket variations and pricing options to cater to different visitor types and preferences.
10. Group Booking Discounts
Automatically apply discounts for group bookings based on predefined rules to incentivise larger groups to visit.
You can also download a PDF of these 10 tips here.
Seeking a comprehensive ticketing solution that fulfils these requirements? Your search ends here with Beyonk, the perfect choice for attraction providers aiming to enhance their bookings. Try for free now or schedule a demo with one of our knowledgeable team members today.
